As a small business owner, you may want to give something back to the community to thank them for their support. Taking part in charitable endeavors is one of the best ways of doing that, but you may not know how to get started. This guide points out the benefits of philanthropy for a small business and provides a few examples for getting involved in the community.
What Will Charity Do For Your Small Business?
While your goal is to help others in your community, there’s no denying that giving back will draw positive attention to your business. People throughout the community will see that you’re using your business to perform acts of good, and that will raise interest in your business. This is why it makes good marketing sense to find a cause you feel good about and get involved in bettering that cause.
This will also be an opportunity for you to network with other small business owners in your city. You’ll find that other business leaders are just as interested in doing good for the community, and that will give you a basis for forming positive relationships. You may even choose to partner up with other business owners to have a greater impact on causes you care about.
How Can You Get Your Business Involved?
There are dozens of ways you can get involved in worthwhile causes, and you can try many of them at different times throughout the year. For example, spring and summer are perfect seasons for hosting outdoor events, such as hosting a walk or run a marathon to benefit breast cancer, diabetes, or autism research. In the winter months, you can host food and clothing drives to help the homeless make it through the colder months.
You can also help your employees get involved. Some employers offer one extra day of paid time off, which employees must use to volunteer with a charity of their choosing. You can also encourage them to donate directly from their paychecks to a cause that your business is interested in helping. The donations are tax-deductible, so your employees can benefit from their benevolence.
Once you start getting involved in local charities and philanthropic endeavors, you’ll find that it has a positive effect on your organization and on the community at large. This may encourage you to do more for others in the community. As you keep an eye out for those opportunities, don’t be afraid to try something new. You can use your own creativity to support your community.